Lyrica Arts Collective
A creative playground for
artists and art enthusiasts alike
Lyrica Arts Collective is a concept for an arts non-profit that creates programming and initiatives to support the Greater Boston art community. Grounded in human connection, Lyrica hosts a variety of art sessions and community events to facilitate a space for creativity and empowerment.
I was tasked to produce a comprehensive brand identity as well as deliverables implementing the final brand. The process included creating a cohesive brand foundation, vibrant brand identity, and strategic application over the course of 4 months.
Through a lens of curiosity and humility, the brand blends a dynamic, colorful visual identity with warm, thoughtful messaging to invite people into the world of Lyrica.
ROLE
Brand Designer
TIMELINE
January – April 2025
Services
Brand Strategy
Visual Identity
Social Media
Print Design
Process
Initial Moodboard
At the beginning, Lyrica was going to be a retreat center in the heart of the White Mountains, so my initial concept centered around warm colors and the organic beauty of nature. Later in the process, I made a strategic pivot to change Lyrica to be an arts non–profit that runs a variety of programming. This decision allowed me to be more flexible with the brand, as well as reach a wider audience.
Rejected Logos
When creating the visual identity for Lyrica, there were many different ideas for the word mark and logo of the brand. I decided to drop the three–colored paint drop logo because I thought it overshadowed the strong logotype I already designed and didn’t represent the organization's collaborative, community–oriented spirit.
