Vatnajökull National Park is a UNESCO World Heritage Site that covers 14% of Iceland and has 10 different areas, each with distinct features, wildlife, and climates. My brand identity aims to highlight the unique beauty and daunting scale of the national park and its landscapes.

I created a brand identity and a large suite of deliverables over the course of 4 months. The brand came to life through stationery, print ads, digital applications, and an informational booklet.

Using large, jagged typography and rich colors from the landscape, the branding complements the park's natural beauty and captures people's attention with vivid photography at every touchpoint.